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Universal Music Group Starts New Youtube Channel, Could Van Halen’s Former Label Soon Follow Suite?

Sunday, 3 May 2009

Van HalenU2’s Bono has managed to broker a deal that merges Universal Music Group (the largest record distribution outfit on the planet) withYoutube that now allows for the creation of  a dedicated channel to advertise the label’s artists. The channel, to be called Vevo, will debut later in 2009 and will feature content provided by Universal. The joint venture, apparently derived by Bono during a dinner with UMG’s CEO Doug Morris, is expected to produce revenue through outside advertisements, similar to the commercials seen on sites such as Hulu that viewers must endure before seeing the content they are seeking.

While the partnership aims to be beneficial to both parties, it must be remembered that this is not an altruistically minded, joint endeavor. The new channel will be wholly owned by UMG, although both companies will share start up costs. The venture has been deemed as necessary by UMG, as  album sales thus far in 2009 are down 45 percent from 2000, according to Nielsen SoundScan.

Van Halen’s defacto label, Time/Warner, has found itself mired in a year long dispute with Youtube (leading to the removal of Warner Brothers’ content, as reported by the VHND here). The label has recently announced a partnership with Adobe Systems, makers of Flash and video tools for the internet, in anticipation of a possible video site to feature Warner Brothers artists. As a result, the recently pulled Van Halen and other WB artists that have disappeared from Youtube may actually have a new home in the coming months.


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18 Responses to “Universal Music Group Starts New Youtube Channel, Could Van Halen’s Former Label Soon Follow Suite?”

  1. Erico Salutti says:

    I really really hope…

    http://youtube.com/esalutti

  2. Bran Halen says:

    As long as there is no new music I wish VH would release some old live footage from the club days and early tours on DVD as well as some live shows from the early days on CD.

  3. Vaneciatto says:

    “Wha wha wha… I hate Sammy Hagar…

    Wha wha wha… I hate Chickenfoot…

    Wha wha what?”

    Oh… this IS Van Halen news.

    I guess this is what all the haters wanted.

    Good for them!

  4. Rob says:

    I dunno…but perhaps WB will follow suit…

  5. Rodney says:

    MONEY MONEY MONEY!!!

  6. pushtoshove says:

    What the fuck does this have to do with Rock n Roll music?????I mean…when i put on a Denim Jacket and boots at the age of 16 the first thing i said is”How can i parlay MY PERSONAL TEENAGE ANGST INTO PROFITABLE commercial stations?

  7. pushtoshove says:

    Yet I still believe that ” Give To Live ” Is a great Rock song.

  8. TOP GUNslinger5150 says:

    What is this?? Van Halen news?? I thought another Chickenfoot update was the protocol for this VH traitor site??!! Isn’t that what this site is all about now??!! Why are you reporting on Van Halen news…Chickenfoot News Desk????’ Isn’t that what ‘Ronald McDonald’ Sammy Hagar and the other Half Mikey has told you to do, you Muppets!!! Pathetic!! Can’t wait to see the smile wiped of your faces when the mighty Van Halen melts this so-called supergroup’s album!! The silence is deafening over at 5150 and they haven’t even release any music!!! Yet they still grab all the headlines!! VAN HALEN FOREVER!!!!

  9. Vaneciatto says:

    TOP GUNslinger5150

    You go girl!!

  10. Erick says:

    Good article VHND. I prefer to read and see this, then anything sammy and the chickenstrip.

  11. Terje says:

    Van Halen should release the first six albums again, they could do a remaster or something. Maybe add som dobly, I don´t know.

  12. Ducky / Dirty Duck says:

    I groaned with the opening two words; “U2’s bono…”

  13. teh elfoid tfs says:

    So much money can come from adverts on the net that I wonder if even with album sales down, things like this could put profits back up to where they were before. Hum

  14. Dave Bridge says:

    TOP GUNslinger5150 are you deluded? The EVH money machine is more concerned with linning his pockets with dollar bills. How many times have we heard the phrase “New music”? Like I say the balls in your court Ed.
    We are waiting?………….YAWN!!!!!!!!!!!!!!!!!!

  15. GOL says:

    STOP bashing chickenfoot… people that own this site have the right to post whatever they want… and BTW THE GREATEST YOUTUBE VAN HALEN LEGEND ESALUTTI IS A VIEWER OF THIS SITE - RESPECT PLEASE.

  16. Vaneciatto says:

    Word to GOL!!

  17. Dave Bridge says:

    At the end of the day Chickenfoot are producing new music, now just remind me what century we where in when ed wasn’t whinging and produced a new album?

  18. Vaneciatto says:

    Dave B, I totally agree with you… I am dying for a new DLR powered Van Halen album… I’m also really excited about the Chickenfoot album, but the unfortunate thing is, it’s the the Revolutionary War around here. You got all these guys (dare I say brothers?) who love Van Halen, cussing and dissing each over when it goes down to the basic thing… We all love the BROWN sound and the excitement the music brings.

    It’s too bad, as of late, it’s too much like a Trek Geek Fest around here with one side of nerds pushing for Kirk and the other going rock hard over Picard.

    It’s sad really.

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