Grocery Store Serves Biting Commentary on Van Halen
 |
| Photo: Lisa Fain |
We’ve covered rock-branded eats before, but this one may be the tastiest … critical commentary?
Recently, our editor’s assistant Matt Kinsey purchased a container of assorted cheese cubes at the Westside Market in Chelsea, but he was a little worried about the ingredients, which included:
I’ve been to the edge
And then I stood and looked down
You know I lost a lot of friends there, baby
I’ve got no time to mess around
Somehow, Van Halen’s “Ain’t Talkin’ ‘Bout Love” slipped into this batch, and a dutiful employee entered the lyrics into the label in order to let everyone know. Our assistant managing editor and certified foodie Lisa Fain returned and discovered that this was unfortunately the only type of rock n’ roll cheese sold there, and she also managed to get thrown out in the process! Word to the wise: Be prepared to leave if you’re snapping photos with a big honking SLR in a grocery store.
So we were sad to learn that this was probably just an instance of rogue branding, perhaps by a bored or disgruntled (or enlightened) employee wishing to pay silent tribute to the savoriest of rock bands. Still, we can take heart knowing there’s a budding Lester Bangs out there somewhere — maybe in the baking aisle, perhaps produce — waiting to someday put his or her stamp on the world beyond the checkout aisles.
Filed under: Van Halen
Leave a comment
trackback • RSS 2.0
July 25th, 2008 at 2:52 pm
I think it was supposed to be a joke about DLR being “Assorted Cheese”. Someone should start a petition to make it the name of the next album if there ever is one. Maybe this is the work of DLR himself. Has he been around NY lately? Oh wait, this is probably impostor cheese. I hope Dave, Ed Al and Wolf see these stories. They should sue the market.
July 25th, 2008 at 3:46 pm
Van Halen lyrics listed as ingredients. LOVE IT!
July 25th, 2008 at 4:53 pm
Got to love this!!
Assorted Cheese is great! DLR for VP!
July 25th, 2008 at 6:45 pm
so why didn’t you just buy it? $5 for some VH Cheese sounds reasonable…
July 25th, 2008 at 11:44 pm
New music please
July 26th, 2008 at 2:07 pm
Why is this automatically being considered as a dis? Would someone who wanted to take a shot at VH, really go through all the effort to learn the lyrics(almost)verbatim to one of their greatest songs- just to mark up some formage with a fancy pricing gun? I’m convinced this is a tribute from somebody on the overnight stock shift, probably rockin’ an ipod fulla classics -and I’ll bet it’s not an isolated incident. Check the almond butter for “Feel your love tonight…”
July 27th, 2008 at 12:53 pm
“Runnin’with the gou-da…”
July 29th, 2008 at 9:29 am
somebody better check out the “ice cream” labels at that store