From Atlantic City Weekly:
The Red Rocker is co-owner of an Atlantic City beach bar, and will be performing at the resort town’s Boardwalk Hall with Aerosmith later this summer.
Cases are rampant of those who rise out of modest means to hit the heights of stardom only to crash hard. Sammy Hagar climbed that ladder, but his life could serve as the antithesis, the archetypal opposite of a celebrity train wreck. He’s a humanitarian, a successful businessman, and of course a rock ‘n’ roll hall-of-famer who’s enjoyed prosperous careers as both a solo artist and as a member of several bands, most notably as Van Halen’s frontman from 1985-’96.
He currently tours with two groups — Chickenfoot and the Waboritas — the latter of which will perform in Atlantic City with Aerosmith at Boardwalk Hall in August. A close friend of Harrah’s Eastern Division president Don Marrandino, Hagar and Harrah’s teamed to open Sammy Hagar’s Beach Bar (formerly Bally’s Beach Bar) over the 2010 Memorial Day weekend.
Hagar is also the founder/proprietor of the Cabo Wabo brand, which includes a premium line of tequilas and three Cabo Wabo cantinas, including the original in Cabo San Lucas, Mexico. He recently spoke with Atlantic City Weekly by phone.
Where did your nickname, The Red Rocker, come from?
I wrote this song called “Red” back in 1976 and I have a fixation with the color red. When I get into a red