There is a surprise percolating in this new gourmet coffee ad. We wonder if this blend might go well with two burritos and a root beer float…
Watch the new commercial by Van Houtte, entitled, “Become A Master With Van Houtte,” which began airing this month. Not only is there a great Van Halen reference in the commercial, but we can confirm that it is actually Eddie Van Halen himself who is playing the guitar. The playing you hear was recorded by Eddie, but those superimposed hands (did you notice that?) are not his.
The 15 second version can be viewed above, and the 30 second version can be viewed below.
The longer ad reads, “Van Houtte coffee. The difference is the Master Roaster. The Master Roaster is to coffee what Van Gogh is to painting. What Van Beethoven is to the symphony. Van Damme to the split. What Eddie Van Halen is to the electric guitar. Van Houtte. Master Roaster, Master Coffee.”
The art, music and film worlds have produced a number of creative geniuses that share the “Van” name. There’s Van Gogh. Van Beethoven. Van Halen. And, yes, even Van Damme.
Now, after watching this new spot from Van Houtte, it would seem the world of coffee beans, filters and cups has one of its own, too.
The Keurig-owned brew is likening itself to history’s masterminds with a campaign that states, ever so proudly, that “Van Houtte is to coffee what” the other Vans are to “painting,” “symphonies” and, of course, the “split.”
Its claim to have mastered the coffee brewing process just as Van Gogh conquered oil on canvas paint strokes (and so on), is being communicated in a TV/online spot, some static ads, POS material and outdoor creative, all developed by agency partner Sid Lee (in English and French). It’s also in effort to mark the brand’s 100 year anniversary, with Van Halen himself composing the guitar riff featured in the spot, according to Infopresse.